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Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands - Juicy Fruit®, Wrigley's Spearmint®, and Altoids® - have heritages stretching back more than a century. Other well-loved brands include Orbit®, Extra®, Starburst®, Doublemint®, Skittles®, Freedent®, Airwaves®, Life Savers®, Eclipse®, and Winterfresh®. Wrigley is headquartered in Chicago, Ill., and operates as a subsidiary of Mars, Incorporated, a private, family-owned company founded in 1911. Mars, Incorporated is one of the world's largest food companies, generating global revenues of $30 billion annually and producing some of the world's leading brands in six segments that include Chocolate, Drinks, Food, Petcare, Symbioscience and Wrigley.

Overview:

• Lead the seasonal brand marketing team including the creation of plans, strategies and commercialization efforts to optimize sales, profitability and competitive position for the approximate $200 MM seasonal business. 
• The brands in the portfolio consist of Hubba Bubba ($50MM), Lifesavers ($50 MM) and Skittles and Starburst ($100MM). 
• Effectively influence and lead cross-functional groups, including outside agencies, to achieve brand and seasonal growth objectives. 
• Lead a team of three direct reports - 2 marketers covering 4 seasons and a seasonal packaging specialist

• Develops annual marketing plans and long-term vision for assigned brands to support overall seasonal objectives while complementing brand equities.
• Leads the development and execution of tactical plans which include the use of appropriate marketing tools, ensuring the plans are aligned with and support the marketing strategies to meet and exceed seasonal objectives.
• Evaluates insights on existing products or selected customer groups and recommends plans including advertising, merchandising, market research, and other aspects of the marketing plan. 
• Directs all aspects of agency's efforts 3^rd party relationships including advertisements, production, research, media, strategic development, co-man's and co-packer's.
• Works closely with Customer Marketing Management to develop field sales action plans from annual marketing plans creating tools and ensuring their proper on-going execution.
• Contributes to maintaining the high standards of quality of assigned brands by actively working with Research and Development, Product and Technical Development, and Quality Assurance to evaluate any proposed product or packaging changes and their effects on existing quality and consumer marketing strategies.
• Creates and monitors/ measures key financial criteria across all seasonal plans.  Including brand support, capital, delivered costs, volume, etc. Achieve volume estimates, budgets, sales and profit contributions ensuring financial objectives are realized.  
• Anticipates production volumes, factory or co-packer capabilities, equipment, and other ongoing production considerations.
• Coaches and develops team members to ensure their continued skill improvement and increased effectiveness in achieving established goals and career aspirations.

• MBA in Marketing/Brand Management, or a Bachelor's degree with the equivalent in experience.

• 8 -10 years of Consumer Packaged Goods brand management experience, with a minimum of 5 years in seasonal (confections experience preferred).

• 3 years operations leadership, retail activation, and sales/customer experience.